The project has been successfully operating for 6 years and has a wide client base throughout Russia. However, due to insufficient attention to marketing and social networks, its potential remained unrealized. Our main task was to correct this situation.
We developed a digital brand promotion strategy, formed its positioning and updated the image. Relaunched existing social networks and expanded its presence on new communication platforms. Introduced high-quality engaging content and created a partnership system: attracted brand ambassadors — opinion leaders in the field of medicine and cosmetology.
We developed a digital brand promotion strategy, formed its positioning and updated the image. Relaunched existing social networks and expanded its presence on new communication platforms. Introduced high-quality engaging content and created a partnership system: attracted brand ambassadors — opinion leaders in the field of medicine and cosmetology.
Sonography
A company supplying medical and cosmetology equipment throughout Russia
What we did
4
Design and Motion
Made layouts, presentations for the brand. Added design to social networks, for navigation, attention grabbing and brand identification.
5
Traffic
Conducted a brand audit and researched competitors. Launched contextual advertising and advertising in social networks.
6
P&R
We launched an affiliate program and attracted opinion leaders in the medical field and cosmetology as brand ambassadors.
1
Strategy
Researched competitors in terms of marketing: websites, social networks, advantages. Implemented a new advertising strategy across all channels, with a detailed plan for changes.
2
SMM
Updated positioning and content, implemented a strategy with an emphasis on Reels. Launched new social networks and adapted content to the target audience. Attracted a new audience to the accounts.
3
Production
Made brand videos high-quality, expensive and interactive. Created stories and scripts, conducted professional filming.
In numbers
- 3Professional shoots
- 100%Live audience growth
- 70%Increased engagement
Strategy
We researched all competitors in the niche for advertising, website operation, and social networks.
We identified errors in the website and in how ad campaigns were launched.
We defined target audience segments and formed a content strategy based on their interests.
We created an action plan for the updated launch of social networks.
We planned all stages of promotion for six months in advance.
We included a step-by-step action plan for 2 months.
We identified errors in the website and in how ad campaigns were launched.
We defined target audience segments and formed a content strategy based on their interests.
We created an action plan for the updated launch of social networks.
We planned all stages of promotion for six months in advance.
We included a step-by-step action plan for 2 months.
Production
The brand's faces had previously shot content and videos, but the shooting was ill-conceived and unprofessional. The audience's interests were not covered, the content was not exciting, engaging and selling, and as a result, there were no new followers or sales. We changed the approach and made photo and video content spectacular, emotional and relevant to target users.
3
Professional shoots
15
Shooting hours
25
Finished videos as a result
Visual
The Sonography company's feed used low-quality images, lacked headings and navigation, which made it difficult to perceive the information. We updated the visuals: added clear images, understandable headings and convenient navigation. Now the feed looks more attractive and allows you to easily find the information you need.
Feed
Before
After
Profile header
Motion Design
Professional shooting is not always enough. In addition to professional camera work, editing and subtitles, it is necessary to add engaging elements to explain the essence of the video and capture the user's attention. We have included such a number of elements that will not overload the eye, but will work effectively.
Traffic
We analyzed and identified the previous team's errors in contextual advertising settings, which allowed us to adjust the promotion strategy and improve advertising efficiency. We launched new campaigns taking into account updated keywords and audience segmentation, optimized budgets and improved creatives to attract relevant traffic. As part of the contextual advertising service, we also conducted A/B testing of ads, set up retargeting to return potential customers and implemented analytics to track key indicators.
Marketing
Conducted a comprehensive audit of the site to identify weaknesses and mistakes made by the previous team. The analysis revealed many technical and structural flaws, such as an ineffective page structure that made navigation difficult, slow loading that negatively affected the user experience, and a lack of adaptability for mobile devices. We identified duplicate content and poor placement of key interface elements, which reduced visitor engagement and retention. The audit also showed that there were no analytical tools for tracking user behavior, which made it difficult to fully evaluate the effectiveness of the site and make decisions based on data.
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