For over 15 years, SLC has been supplying natural stone and offering a wide range of services for the manufacture of stone products, cladding and professional care of stone surfaces. However, for several years, the company did not maintain social networks and did not work on its website and image. It was in these areas that our team upgraded the project.
Stone Luxury Collection
Manufacturer of natural stone products
Tasks
1
Strategy
Develop a communication strategy and promotion strategy for SLC. Define and develop a portrait of the brand's target audience and find ways to communicate with it, taking into account the complexity and high price of the product.
SMM
Resume work with social networks. Build visual and semantic positioning and implement relevant promotion tools to attract new clients.
2
3
Website
Improve the pages and functionality of the site to make it easier for users to get acquainted with the products and place an order.
Results
Launched a new strategy for online promotion and positioning, as a result of which the brand gained competitiveness in the online environment. Previously, all orders were received only offline. Current social networks attracted the attention of target customers and reflected the advantages of the SLC company.
A functional website, convenient for viewing examples of work and placing orders, became an additional source of traffic.
A functional website, convenient for viewing examples of work and placing orders, became an additional source of traffic.
We will consult and conduct a brand audit!
Strategy
We studied Russian competitors. We analyzed the foreign market to understand what tools our competitors are not yet using. We identified the strengths and weaknesses of the project.
We created a unique selling proposition for the brand to differentiate the brand from competitors and motivate customers to cooperate with SLC.
We defined the brand positioning as a company that has been exporting Italian stone for 15 years, performs high-quality related work, and has the latest technologies for processing stone products.
We defined the “brand language” for greater audience engagement and loyalty.
We selected promotion areas and prepared a clear action plan for launching all areas.
We created a unique selling proposition for the brand to differentiate the brand from competitors and motivate customers to cooperate with SLC.
We defined the brand positioning as a company that has been exporting Italian stone for 15 years, performs high-quality related work, and has the latest technologies for processing stone products.
We defined the “brand language” for greater audience engagement and loyalty.
We selected promotion areas and prepared a clear action plan for launching all areas.
SMM | Visual
We created a fresh, relevant image of the company and brand positioning on the Internet. We created a description taking into account key queries and the brand's USP. We changed the corporate style and headings to correctly place accents, created a meaningful, logical and attractive visual. We removed old, irrelevant publications. We created functional Highlights, thanks to which you can quickly convey key information to the user and show examples of work.
Feed
Before update
After update
Profile Bio
Motion-design
We prepared a series of videos to present the project in Highlights. This technique orients users well and helps them get important information about the project quickly and without much effort, including learning about the services, advantages, range and location of the company.
Website
We improved the site interface, replaced some images, fixed site errors, added widgets for quick communication and links to social networks. Thanks to this, the site became more attractive and functionally convenient, and also began to work faster.
The first consultation and audit of your brand is free!
Leave a request
We will contact you to clarify details and send a brief for filling out
By clicking on the “Submit Application” button, you agree to Privacy Policy
