Over 1.5 years of operation, the company has formed a solid client base and established an effective system of interaction between all departments, which finally allowed us to focus on marketing.
We organized a full launch of digital marketing: from selecting a team to launching and maintaining all social networks. We developed and implemented a new strategy for the brand, took up the production of all communication channels and ensured their smooth operation.
In this project, we worked with all Russian and global social networks: Linkedin, Instagram, Facebook, Youtube, Telegram, VK.
We organized a full launch of digital marketing: from selecting a team to launching and maintaining all social networks. We developed and implemented a new strategy for the brand, took up the production of all communication channels and ensured their smooth operation.
In this project, we worked with all Russian and global social networks: Linkedin, Instagram, Facebook, Youtube, Telegram, VK.
Relospain
A company that helps in obtaining a residence permit and adaptation in Spain
Tasks
4
Сopywriting
Create videos for advertising creatives and increase engagement in Stories and convey key brand information to the audience. Create an animated logo.
5
Traffic
Increase the brand's permanent audience, engagement and the number of clicks on the website to study the catalog and purchase products.
Establish online sales.
Establish online sales.
6
Design
Conduct advertising campaigns with opinion leaders who match the target audience. Establish long-term relationships with bloggers and search for new brand ambassadors.
1
Strategy
Outline the vector of brand development on the network, determine the positioning and style of the account, systematize content by direction, find ways to win over the audience taking into account the complexity of the product.
2
SMM
Make the brand understandable and social networks convenient for purchasing. Change the positioning of the account from "about fabrics" to "expertise in interiors".
3
Production
Conduct photo and video shooting for the purpose of presenting new collections of fabrics and finished products in the interior with the involvement of models, including children and animals.
Results
- 70%Increased engagement
- 5kTarget followers
- 30%Increase target customers
We will consult and conduct a brand audit!
Strategy
We analyzed competitors and identified mistakes that hinder their growth in order to strengthen the positioning of our project.
We defined the target audience, dividing it by key interests and motivations.
We developed a content strategy and selected the appropriate Tone of Voice for effective communication.
We outlined a comprehensive SMM strategy and regular interaction with subscribers.
We prepared a promotion strategy on Instagram, Facebook, Telegram, LinkedIn and YouTube to reach the target audience.
We defined the target audience, dividing it by key interests and motivations.
We developed a content strategy and selected the appropriate Tone of Voice for effective communication.
We outlined a comprehensive SMM strategy and regular interaction with subscribers.
We prepared a promotion strategy on Instagram, Facebook, Telegram, LinkedIn and YouTube to reach the target audience.
Production
We assembled professional teams to create visual content in Spain on the main platforms — YouTube, Telegram, Instagram and other social networks. We organized production, script development and visual concepts for each platform so that the content would meet the audience's expectations as much as possible. Videos for YouTube and Instagram, as well as materials for Telegram, reflect the brand values and ensure a high-quality presentation of the product. We controlled all stages of production — from the idea to the final publication.
100+
Units of content monthly
30%
Cost reduction
70%
Increased engagement
15%
Audience retention
Visual
We developed a unique style that reflected the brand values and adapted it for Instagram, YouTube and Telegram. We created branded templates for posts, stories and videos, enhancing recognition. We introduced high-quality photo content and graphics, regularly updating visual elements.
Feed
Before update
After update
Profile Bio
Design
We developed a corporate style that reflects the uniqueness of the brand, and created layouts for social networks and the website. The design supports a unified visual design, enhancing brand recognition and making its presence on all platforms more holistic and attractive.
Traffic
We launched targeted advertising with a focus on attracting target users and customers. Thanks to careful campaign setup and optimization, we effectively reached the right audience. As a result, our advertising efforts led to a constant influx of customers and a significant increase in engagement. We carefully segmented the audience and optimized budgets, which allowed us to increase the effectiveness of advertising. Now the brand communities are actively growing, have a stable and engaged audience, and customers come regularly.
- 70%Increased engagement
- 5kNew subscribers on all platforms
- 30%Increase target customers
Сopywriting
We did a lot of work on creating expert posts, focusing on two key types of residence permits: Digital Nomad and Startup. In each post, we described in detail the features of obtaining visas, revealing all the important points and requirements. Our goal was to provide useful information that is easily perceived by the target audience and help people understand the process. Each text was aimed at not only providing valuable information, but also offering assistance in obtaining a residence permit, creating trust and involvement.
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