An international project that we run in three languages: Portuguese, English and Russian. Our goal is to expand the audience in social networks, increase content engagement, attract new guests and retain regular customers. We have developed a new brand positioning strategy, made the content deeper and more interesting, added new advertising tools and set up highly detailed targeting. In the first month alone, we managed to transform the account, attract a new audience, improve its quality and reduce the cost of a click, subscription and visit.
Liberty
An authentic brunch cafe located in two unique locations: in the very center of Lisbon and on the ocean coast.
Results
4
Design and Motion
Added a corporate style to videos, stories and posts. Created dozens of advertising creatives and updated banners in the establishment.
5
Traffic
Set up segmented targeting to increase targeted subscriptions. Reduced the subscription cost to 0.15 euros and the cost of an attracted guest to 1 euro.
6
P&R
We systematized our work with bloggers, created a system of brand ambassadors, and planned new collaborations to increase engagement and audience growth.
1
Strategy
We updated the positioning and content, making them deeper and more interesting, adding characters and new meanings, and improved the quality of photos and videos. We reviewed the approach to advertising and promotions, introduced automation, and improved work with bloggers.
2
SMM
We increased the content's dynamics and quality, added tools for engagement and storytelling. We introduced automation, which allowed us to increase engagement and the number of subscriptions.
3
Production
We have increased the quality of videos many times over, making them plot-driven, original and memorable. We have replaced simple shooting on a phone with low image and sound quality with professional video with high-quality audio.
In numbers
- 2 mon.The period of transformation and obtaining a new result from advertising
- 0,15€Cost per target subscriber
- 1€The cost of a new visitor to a cafe
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Strategy
We identified brand errors and shortcomings.
We studied successful global competitors who achieved significant audience growth through content.
We defined 3 target audiences, which allowed us to launch promotion in 2 languages.
We changed the positioning, deepened the content by adding new characters and gastronomic meanings, and also introduced tools into the video that increase engagement.
We revised the promotion strategy, focusing on detailed targeting and automation.
We developed a more effective strategy for interacting with opinion leaders.
We studied successful global competitors who achieved significant audience growth through content.
We defined 3 target audiences, which allowed us to launch promotion in 2 languages.
We changed the positioning, deepened the content by adding new characters and gastronomic meanings, and also introduced tools into the video that increase engagement.
We revised the promotion strategy, focusing on detailed targeting and automation.
We developed a more effective strategy for interacting with opinion leaders.
A brand strategy is a 60-page research work that will help your brand grow rapidly
Production
2-4
Filming per month
7
New heroes
100%
Increased engagement
1700
New followers
Visual
The Liberty account already had an attractive visual, which we made even more interesting by adding people, new content formats and different angles.
Profile Bio
Feed
Reels
In just one month, the brand's videos have turned into a real movie series that you want to watch again and again. We have significantly improved the quality of video and sound, made the content exciting and immersive in the life and inner workings of the brand. Watch it yourself - we are sure that you will immediately get hungry and want to visit Liberty.
Traffic
We launched segmented targeted advertising for different cafe locations, distributed advertising not only by location and audience, but also by the language used by users. We achieved high conversion in subscriptions and visits in the first months.
- 1€Cost per new visitor
- 0,15€Cost per follower
- 1,7kMonthly followers
Design
We prepared layouts for placing promotions and announcements in the establishment, created engaging advertising creatives for targeted advertising and updated the style of stories.
Influencer marketing
We systematized work with bloggers to increase efficiency. Previously, cooperation was chaotic, now this process is structured: analytics of advertising campaigns has been added, and the work is divided into areas - with new bloggers and brand ambassadors.
Chatbot automation
The introduction of promotions for new subscribers and visitors, as well as the automation of processes through chatbots, helped us increase audience activity and achieve a reduction in the cost of clicks and subscriptions.
An example of one of the automated funnels that generated new subscribers and visitors to the cafe
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