A brand of expensive elegant furniture that needed to change its positioning and attract customer traffic to the website for brand awareness and to the store for furniture orders. The challenge was to identify a segment of the audience that was not only willing to buy Hasta's products but also to personally visit the store for viewing and ordering, which limited the audience not only by income level but also by location
Hasta
Furniture factory creating sofas using a unique Italian technology
Tasks
3
Production
Conduct a series of photo and video shoots featuring Hasta sofas and armchairs, including interior shots, people in real-life settings, and close-ups of the sofas and their details. Showcase all aspects of the furniture's usability. Create 3D images.
4
Traffic
Set up advertising on the account to attract new subscribers, as well as advertising on the website to explore products and place orders. Create a separate advertising campaign targeting the audience within a 5 km radius of the showroom.
SMM/Copywriting
A stylish social media account with Italian-inspired aesthetics has been created, highlighting product quality through minimalist visuals and compelling copy. A consistent posting schedule ensures steady online presence
1
Strategy
Create a brand development plan online, considering the high cost of the products and the narrow target audience. Here, we were limited by the location of the showroom where the products are displayed.
2
Results
A well-styled, organized account, presentation materials for the website and social media, increased community audience, growth in website traffic, and established flow of visitors to the showroom.
We will provide consultation and conduct a brand audit!
Strategy
We defined the project goals and formulated the Unique Selling Proposition (USP).
We identified the objectives for social media, considering that all products were located in an offline store, which limited the audience based on location.
We identified the target audience based on the previous point.
We conducted an account audit for further research and comparison with competitors.
We developed the brand positioning online, taking into account the high prices of the products.
We selected the tools for promotion.
We identified the objectives for social media, considering that all products were located in an offline store, which limited the audience based on location.
We identified the target audience based on the previous point.
We conducted an account audit for further research and comparison with competitors.
We developed the brand positioning online, taking into account the high prices of the products.
We selected the tools for promotion.
Production
The project had virtually no original content; all photos were provided by the Italian partner in limited quantity without adaptation to the Russian market.
With the help of two photo shoots and one video shoot, we supplied the brand with materials for the website and social media. We also created 3D images to showcase Hasta sofas in various interior styles.
With the help of two photo shoots and one video shoot, we supplied the brand with materials for the website and social media. We also created 3D images to showcase Hasta sofas in various interior styles.
- 3Professional shooting
- 25Filming hours
- 6Ready-made videos
- 300+Frames
Video
The conciseness of every detail, style, softness, deep color, and functionality of Hasta sofas are evident in every second of the brand's website commercials. We created these commercials to evoke an irresistible desire to have the same sofa at home.
SMM / Copywriting
Before getting to know us, the brand had no visual positioning. Banners were used that varied in fonts and colors. We brought the account to a cohesive corporate style, selected suitable compositions for photos and videos, and styled the feed. We developed a content strategy and, through copywriting, aimed to convey the uniqueness of Italian products in comparison to popular Russian manufacturers
Feed
Before the update
After the update
Profile header
Traffic
The main objective was to drive traffic to the website to familiarize the audience with the products. We achieved a large number of clicks through motion creatives that described the brand's advantages along with a call to action. Additionally, we increased the account's audience and directed traffic to the shopping center where the brand's showroom is located.
- 26Advertising campaigns
- 104kUsers reached
- 30%Account growth
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