How can you cultivate a love for natural beverages and inspire users to embark on detox programs? This question became the goal we set out to achieve. Building a strong brand image on social media, engaging with users, launching creative photo projects, and running a large-scale advertising campaign with influencers helped make the Foodspa brand both well-known and beloved.
Foodspa
Online store for detox juices and cold-pressed juices
Задачи
1
Strategy
Identify the brand's goals and objectives on social media, select the necessary tools, and outline an implementation plan.
Copywriting
Define the communication tone and create engaging social media content that positions the brand as an expert in healthy living.
4
Influencer marketing
Launch a large-scale advertising campaign with influencers. The primary goal is to build a network of brand ambassadors who will promote the Foodspa philosophy and ensure consistent content publication.
5
Production
Organize a photo project to bring the envisioned account concept to life, showcase the new bottle design and their ingredients, and create a foundation for the content plan.
3
SMM
Redesign the content format, develop a signature style for the account, determine content types and text delivery, establish a consistent posting schedule, and streamline the process of interacting with followers.
2
Results
2
Years of fruitful work
15k
Followers
1000+
Posts by bloggers
We will consult and conduct a brand audit!
Strategy
The foundation of Foodspa’s brand development strategy online was establishing a distinctive brand identity and positioning within the account. Our goal was to showcase the new bottle design, highlight the benefits and ingredients of the detox programs, and demonstrate the brand’s growing fan base, inspiring users to embrace cleansing and a healthy lifestyle.
We successfully achieved this by carefully selecting effective promotion tools, crafting compelling copy, and launching a large-scale advertising campaign with influencers.
We successfully achieved this by carefully selecting effective promotion tools, crafting compelling copy, and launching a large-scale advertising campaign with influencers.
Production
Foodspa is more than just juices — it’s a philosophy of lightness, purity, and a healthy lifestyle. We captured the brand’s core ideology through a multifaceted photoshoot aimed at creating product content for the website and dynamic lifestyle content featuring women, which became the foundation for the social media content plan.
The shoot took place in 2018, yet it remains relevant and is still actively used by the brand today.
The shoot took place in 2018, yet it remains relevant and is still actively used by the brand today.
9
Filming hours
2
Goals: content for the website and social media
26
Juice bottles and types of vegetables
560
Successful shots
SMM
Make the account concise, bring it to a unified brand style in composition and fonts, showcase the brand through its product range and the faces of loyal customers who inspire others to embark on detox days.
Feed
Before the update
After the update
Profile header
Influencer marketing
A large-scale advertising campaign with influencers, which lasted for several years and continues to this day. The number of advertising posts exceeds 1,500 placements. The primary pool of influencers includes well-known personalities from the country, specifically: musicians, actors, popular TV hosts, whose faces are instantly recognizable to the public and evoke trust.
The first consultation and brand audit are free!
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