Etopet

An e-commerce project in which we established the brand's positioning and image, created a strategy, and set up regular publications in the updated style. We also implemented advertising with traffic directed to the website and social media.

A specialized online platform for breeders, buyers, and pet owners.

I am ready for a long road flight for work with a week- or months-long projects.

Tasks

1

Strategy

Develop a communication strategy for the year ahead. Present the uniqueness and convenience of the platform for finding and selling pets, and describe ways to attract an audience through social media.

4

Motion

Создать серии Motion роликов для увеличения вовлеченности в Stories и донесения ключевой информации бренда до аудитории, снять ролики для рекламных креативов.

6

Copywriting

Create informational and sales texts for social media and advertising creatives.

5

Traffic

Create a series of motion videos to increase engagement in Stories and communicate key brand information to the audience, as well as produce videos for advertising creatives.

Implement the production and conduct a large-scale collaboration shoot involving two partner brands with the aim of showcasing the most popular breeds of animals and creating content for social media for several months ahead.

Production

3

2

Create an image and brand identity for social media, develop a content plan, and establish regular publications and communication within the communities.

SMM

Results

We developed a communication strategy for the upcoming year, conducted a shooting day to create photo and video materials for the website and social media accounts. We initiated regular management of social media and set up targeted advertising. As a result, we increased the social media audience and website traffic by 40%.

40%

Increase in account engagement

1k

Active subscribers

232

Publications

We will consult and conduct a brand audit!

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Strategy

We divided potential website visitors into target groups for the effectiveness of the content strategy and promotion.

We researched competitors to create brand uniqueness online through the formation of a unique selling proposition (USP).

We developed a content plan with an emphasis on the convenience and quality of the platform for introducing different animal breeds.

We defined a 'brand voice' to enhance audience engagement and loyalty.

We selected promotional directions and created a specific action plan.

Production

We demonstrated that with one well-planned shoot, it is possible to create photo and video content for several months ahead. To achieve this, we engaged 2 photographers, videographers, and 2 partner brands for content diversity and budget allocation during the shoot. We featured 11 animal breeds and 4 models, including adults and children.

800+

Successful shots

8

Advertising videos

5

Filming hours

1

Shooting

Video

SMM | Visual

We completely refreshed the brand's visual identity on Instagram, replaced the brand colors, made the content diverse, lively, and concise, and moved away from using templates, watermarks, and identical photos. We transitioned from the "animal catalog" format to a friendly account format that highlights the importance of having pets at home through themes of family, care, and joyful moments together

Feed

Before the update

After the update

Profile header

Traffic

We set up targeted advertising to drive traffic to both the account and the website. We identified the right audience segment: breeders and potential pet buyers. We divided the creatives according to preferences, so that each user would see exactly the breeds they had previously searched for and planned to acquire

30

Types of ad creatives

364k

Users reached

349

Advertising campaigns

Your first consultation and brand audit are free!

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