The project approached us at the stage of launching their social media — without a clear concept, content strategy, or visual identity. We developed a unique selling proposition, conducted research, defined the visual direction, and organized photo and video shoots to populate the account.
CUCU DUBAI
CUCU is a café and a balanced meal delivery service based in Dubai.
Results for 1 month
4
Сделали макеты, презентации для брендов. Добавили дизайн в социальные сети, для навигации, захватов внимании и идентификации бренда.
5
Launched and managed account moderation
Organized and executed a photoshoot in Dubai
Провели аудит бренда и исследовали конкурентов. Запустили контекстную рекламу и рекламу в социальных сетях.
6
Запустили партнерскую программу и привлекли лидеров мнений в медицинской сфере и косметологии, как амбассадоров бренда.
1
Developed the brand's USP and brand identity
Исследовали конкурентов на предмет маркетинга: сайты, социальные сети, преимущества. Внедрили новую рекламную стратегию по всем каналам, с детальным планом изменений.
2
Conducted creative research
Обновили позиционирование и контент, внедрили стратегию с акцентом на Reels. Запустили новые социальные сети и адаптировали контент под целевую аудиторию. Привлекли новую аудиторию в аккаунты.
3
Created a content strategy
Сделали видеоролики бренда качественными, дорогими и интерактивными. Создали сюжеты и сценарии, провели профессиональные съемки.
Designed the visual concept
In numbers
- 2Months of work
- 100%Reach growth
- 70%Increased engagement
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Production
We organized the photoshoot, starting with the concept and reference preparation, including the selection of angles and locations. The goal was to showcase the product through the lens of the brand’s concept — a light, ironic approach to healthy living that’s not overloaded with details but still looks stylish and aesthetic.
1
Professional photoshoot
7
Shooting hours
100+
Photos and videos
as a result
as a result
Video/Motion Design/Reels
We shot several videos, focusing on ensuring that each one was meaningful and connected with CUCU's products. To enhance the impact, we added animated elements that emphasized the brand’s concept, making the videos dynamic and engaging for the audience.
Visual
You’re judged by your appearance, but remembered by your brand image. We’ve crafted a vibrant brand identity that immediately grabs attention. Emotions, style, and ease — all conveyed through the visual. We prepared references, brought them to life through photography and design, all while staying true to the brand’s style.
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References
After update
Before update
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