Children's clothing should be comfortable, cozy, and affordable. And if it combines stylish design with safety for children, it will undoubtedly find its place in your child's wardrobe.
We ensured that the philosophy of the Artie brand was reflected in the visual presentation of its social media. We communicated this vision to a broad audience of child-product enthusiasts, made them fall in love with the brand, and now regularly delight them with new updates that can be seen in advertisements and purchased on marketplaces.
Our collaboration with Artie began in March 2021. Despite the relatively short period of partnership, we consider this project one of the most successful.
We ensured that the philosophy of the Artie brand was reflected in the visual presentation of its social media. We communicated this vision to a broad audience of child-product enthusiasts, made them fall in love with the brand, and now regularly delight them with new updates that can be seen in advertisements and purchased on marketplaces.
Our collaboration with Artie began in March 2021. Despite the relatively short period of partnership, we consider this project one of the most successful.
Artie
Children's clothing brand of own production.
Tasks
1
Strategy
Develop a brand development strategy in the network, establish positioning, define project tasks, advertising goals and tools, and outline the implementation stages.
Motion-design
Regularly create motion videos for Stories and advertising creatives aimed at capturing attention, conveying key information to the audience, and driving traffic to the website.
4
Traffic
Set up advertising aimed at increasing brand awareness among the target audience, enhancing engagement with posts, expanding the audience, and driving traffic to the website for browsing the catalog and purchasing products
6
Influencer marketing
Conduct regular advertising campaigns with opinion leaders that align with the target audience. Establish long-term relationships with bloggers and continually seek out new brand ambassadors.
5
Production
Conduct video shooting for the presentation of the new collection on social media, and use it in account publications and advertising creatives.
3
SMM
Upgrade social media accounts: change the visual positioning, make the account bright and interesting, establish a regular posting schedule, and maintain communication with users.
2
Results
6
Months of work
13,5k
Followers
30%
Increase in account followers and sales
We will consult and conduct a brand audit!
Strategy
Outlined the project goals and developed a unique selling proposition.
Defined the objectives for social media.
Conducted an account audit for further analysis and comparison with competitors.
Performed competitor analysis and identified their strengths.
Identified the target audience and segmented it.
Developed a brand content strategy: categories, tone of voice, and visual style.
Determined the brand promotion strategy and key tools for promotion.
Implemented a step-by-step action plan for 3 months.
Defined the objectives for social media.
Conducted an account audit for further analysis and comparison with competitors.
Performed competitor analysis and identified their strengths.
Identified the target audience and segmented it.
Developed a brand content strategy: categories, tone of voice, and visual style.
Determined the brand promotion strategy and key tools for promotion.
Implemented a step-by-step action plan for 3 months.
Production
Showcasing vibrant children's emotions from the comfortable wear of Artie clothing, highlighting the essence of the collection, and focusing on details to emphasize the design elements — this was the main goal of the Spring-Summer collection photoshoot. We created a series of social media videos that formed the foundation for presenting the new collection and promotional videos for targeted advertising.
One productive day of shooting can provide content for social media for several months. The photoshoot with Artie is a perfect example of this.
One productive day of shooting can provide content for social media for several months. The photoshoot with Artie is a perfect example of this.
1
Photoshoot
8
Shooting hours
20+
Final video outputs
1k
Frames
Visual
Исключили заимствованный контент, освежили фирменные цвета бренда, добавили текстовые маркеры для привлечения внимания в ленте и наполнили аккаунт анимацией и видеороликами. Аккаунт стал запоминающимся и приобрел фирменный стиль, благодаря которому его сразу можно отличить от других брендов.
Feed
Before the update
After the update
Profile Bio
Motion design
You captured the audience's attention with dynamic emotional motion videos, which leave viewers wanting to learn more and make a purchase. For Artie, we developed a plan for publishing Stories, centered around videos with design elements: they make the account lively, authentic, and subtly convey information to users.
Traffic
Advertising must be targeted and effective. To achieve results, we thoroughly developed an advertising strategy and defined its primary goals, audiences, and types of placements. For different goals and audiences, we created suitable ad creatives and tested them to determine the effectiveness of each advertising campaign. This approach allowed us to achieve efficiency and increase sales in the first few months of operation.
13,5k
Active subscribers
2mln
Reach
59k
Clicks
8₽
Cost per click
Influencer marketing
Influencer marketing is the second most effective promotion tool in social media. The main task in working with this direction was selecting bloggers whose accounts align with the brand's target audience. It was essential to establish a trusting relationship with them for long-term collaboration. We prepared a database of bloggers who regularly showcase our collections and convey to their audience that the Artie brand is a part of their lifestyle, which generates greater trust. We are also continuously searching for new brand ambassadors.
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