Chistetika – a brand for which the number of organized shoots is hard to count. We conducted children's shoots, festive sessions, complex scenario shoots, created flat lays, crafted food porn on fabrics, captured numerous interior shots, and combined all of this within the brand's concept. We produced high-level commercials: at the train station, under the bridge, in offices, studios, private houses, and apartments. The shoots in this project were always meticulously planned, multifaceted, and so effective that the created content could last a lifetime, if not for the frequent emergence of new ideas and the project team's desire to bring them to life again and again.

The transformation of the Chistetika account went through several stages: first, we filled the account with colors and added vibrant elements; then we developed a brand style and arranged the layout in such a way that the feed appeared light and concise while still remaining diverse. The main challenge in combining the frames was creating harmony among different types of products — fabrics, furniture, textiles, and bags. We addressed this issue by adding frames with a white background, which, surprisingly, turned out to be the most popular later on.

The main tasks for creating motion videos in Stories are: to demonstrate the capabilities of Chistetika products in a stylish design, to make 'expensive' quality videos, to convey the advantages of fabrics and products, to show prices while maintaining conciseness in fonts and design. We also conducted significant work in creating animation videos for giveaways and other company events.

The primary goals of targeted advertising were to increase brand awareness, engage the audience in its activities, and boost sales. We faced a challenging task—attracting the end consumer to the fabric account and sparking their interest in the products even before the textile collection was ready. This approach allowed us to gather an initial audience of 10,000 subscribers. We then directed traffic to different audience segments, creating tailored creatives for each group based on product types, which enabled us to enhance the effectiveness of our advertising campaigns. We increased inquiries by 63% and grew the account to 15,000 subscribers.

The main objective of advertising campaigns with opinion leaders is to showcase how beautifully Chistetika carpets and textiles can look in any interior, demonstrate the practicality of the products and the 'easy cleaning technology' through examples of stains, and to win over the blog audience to our brand.
We selected opinion leaders for product testing who have a direct connection to it—those who are furnishing their homes, selecting textiles or carpets, as well as those who have pets that need a bed. We also conducted advertising campaigns with eco-bloggers, as the Chistetika brand pays special attention to environmental issues and has created a collection of eco-fabrics made from plastic bottles.

3 years of work. A stylized, well-designed brand with a thoughtful concept and a clear product range, growth of the audience from 350 to 15.5K subscribers. Hundreds of newsworthy events and advertising campaigns. All traffic directed to social networks and the website. Most online sales are conducted through the Instagram account.